LENA Grow Recruitment

 

Course Outline

2. Craft Your Pitch (2 min)

LENA Grow benefits sites in so many ways, but you don’t want to overload them with every detail all at once. That’s why using a short, focused message is so important.


LENA Grow Messaging

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What is LENA Grow?
LENA Grow is an evidence-based professional development program designed for early childhood educators. It helps them build stronger, more meaningful interactions with every child.  
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How does LENA Grow work?
Each LENA Day, children wear a LENA device to help measure interactions in the classroom.

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Why should I participate in LENA Grow?
You want your elevator pitch and overall message to create a personal connection with potential sites. Think of a need common to the programs in your community — and how LENA Grow might help meet that need. 

For example:

  • For center directors: LENA Grow increases teacher job satisfaction and improves the quality in your center without adding additional burdens on your teachers.

  • For educators: LENA Grow gives you individual data and insights for each student in your classroom. By increasing language development, LENA Grow may also reduce challenging behaviors in the classroom, leaving more time for learning.

  • For families: LENA Grow improves your child's language development, social-emotional skills, and relationships.

 


From the Field
What kind of messaging does LENA Grow partner Virginia Beach GrowSmart use in their recruitment materials?


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What do you think about their pitch? 
It definitely highlights reasons why an educator might want to participate in LENA Grow: free coaching and alignment with CLASS.

Not quite sure about your pitch yet?
The next lesson provides samples to include in your recruitment messaging.

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