LENA Grow Recruitment

Course Outline

2. Craft Your Pitch (2 min)

LENA Grow benefits sites in so many ways, but you don’t want to overload them with every detail all at once. That’s why using a short, focused message is so important.

LENA Grow Messaging

What is LENA Grow?
LENA Grow is an evidence-based professional development program designed specifically for early childhood educators. This program helps educators increase quality interactions with every child in their care.

How does LENA Grow work?
Teachers complete one LENA Day each week. Each LENA Day, children wear a LENA device to help measure the back-and-forth interactions in the classroom.

Why should I participate in LENA Grow?
Although this is a universal question, which benefits you emphasize may vary by audience.

For center directors: LENA Grow increases teacher job satisfaction and improves the quality in your center without adding additional burdens on your teachers.
For educators: LENA Grow gives you individual data and insights for each student in your classroom. By increasing language development, LENA Grow may also reduce challenging behaviors in the classroom, leaving more time for learning.
For families: LENA Grow improves your child's language development, social-emotional skills, and relationships.

noun-talk-2902531-7F3F98 You want your elevator pitch and overall message to create a personal connection with potential sites. Think of a need common to the programs in your community — and how LENA Grow might help meet that need.

From the Field
What kind of messaging does LENA Grow partner Virginia Beach GrowSmart use in their recruitment materials?

GrowRecruit_VBRecruitFlyer

What do you think about their pitch?
It definitely highlights reasons why an educator might want to participate in LENA Grow: free coaching and alignment with CLASS.

Not quite sure about your pitch yet?
The next lesson provides samples to include in your recruitment messaging.

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