LENA Grow Recruitment

 

Course Outline

2. Craft Your Pitch (2 min)

LENA Grow offers many benefits, but sharing too much at once can overwhelm sites. That’s why short, focused messages matter.

LENA Grow Messaging

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What is LENA Grow?
LENA Grow is an evidence-based professional development program for early childhood educators. It helps teachers build stronger, more meaningful interactions with every child.
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How does LENA Grow work?
Each LENA Day, children wear a LENA device that measures classroom interactions.

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Why should I participate in LENA Grow?
Your message should connect personally with potential sites. Focus on a common need in your community and how LENA Grow meets it.

  • For center directors: LENA Grow boosts teacher job satisfaction and improves quality without adding extra burdens.

  • For educators: LENA Grow provides individual data and insights for each child. It supports language development and may reduce challenging behaviors, creating more time for learning.

  • For families: LENA Grow strengthens language development, social-emotional skills, and relationships.

 

From the Field
What kind of messaging does LENA Grow partner Virginia Beach GrowSmart use in their recruitment materials?


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What do you think about their pitch? 
It definitely highlights reasons why an educator might want to participate in LENA Grow: free coaching and alignment with CLASS.

Need help with your pitch? The next lesson includes sample messages you can use in your recruitment efforts.

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