LENA Grow Recruitment

 

Course Outline

3. Reach Out to Sites (4 min)

Now you are ready to start recruiting providers for your LENA Grow program!

Email Templates
Recruitment often begins with email outreach. 

Here is an example of a customizable email template to introduce the program to center directors:


Subject line: Professional development opportunity with LENA Grow

Dear [center director name],

[Your organization] is committed to supporting centers and meeting children’s needs effectively. That’s why we adopted LENA Grow!

LENA Grow helps teachers focus on one simple thing: how much they engage with their children.

  • 92% of teachers see improvements in children’s language development.
  • 88% report increased job satisfaction.
  • 95% recommend LENA Grow.

For a quick overview of the program and its benefits, visit the LENA Grow webpage.

Don’t miss this opportunity! When would you like to connect to discuss bringing LENA Grow to your center? [Insert dates/times as needed.]

Thank you!
[Your name]

 

If a center director doesn’t respond within a week, use the template below to send a follow-up.


Subject line: Don't miss your LENA Grow opportunity!

Dear [center director name],

I’m following up on my previous email about LENA Grow — a professional development program that helps teachers increase quality interactions with children.

In just five weeks, your center can:

  • Improve classroom engagement.
  • Identify children in language isolation.
  • Empower teachers with proven strategies that make a difference!
When would be a good time to bring this program to your center?

I look forward to hearing from you,
[Your name]

 

Presentations and In-Person Meetings
In addition to individual site recruitment, look for opportunities to share the program in group settings, such as center director meetings or other networking events.

GrowRecruit_Resources

Site Recruitment flyer, Bringing LENA Grow to Your Site slide deck, LENA Grow Provider Application template
Visit this LENA Library article to see all of our shareable recruitment materials for center directors, educators, and families.



From the Field
How do LENA partners use these resources to help promote the program to center directors?


baby_graphic_grn “As a CCR&R, we’ve had great success hosting recruitment events. We invite site and executive directors, education coordinators, and other leaders. During the event, we share the Bringing LENA Grow to Your Site presentation, answer questions, and track interest using the LENA Grow Provider Application Template.”
LENA Grow partner
Baby_graphic_blue “I gave a brief introduction to LENA Grow during a teacher training event, then emailed all teachers a copy of the recruitment flyer. This reinforced what we discussed and helped more teachers understand why we’re implementing the program.”
LENA Grow partner

 

Do center directors still have doubts? Read this LENA Library article to find responses to common questions and concerns that may come up during site recruitment.


Put It Into Practice
Scroll through the presentation below to see how a LENA partner uses these templates.

  Next lesson