For information (and examples!) on how and when to send each of the emails below, visit the LENA Grow Recruitment & Site Prep online course.
Customize each template to meet your needs.
- Copy and paste template text into your email.
- Replace [italicized areas] with your professional information.
Reach Out to Sites
LENA partners often begin recruitment via email outreach. Here is a customizable sample email to introduce the program to center directors:
Subject line: Professional development opportunity with LENA Grow
Email text:
Dear [center director name],
[Your organization’s name] is committed to finding solutions that support centers and meet the needs of children in the most effective way. That's why we adopted LENA Grow.
LENA Grow helps teachers focus on one simple thing: how much they engage with their children.
- 92% of teachers see changes in children’s language development.
- 88% of teachers say that participating in Grow has increased job satisfaction.
- 95% of teachers recommend LENA Grow.
For a quick overview of the program and its benefits, visit the LENA Grow webpage.
Don’t let this impactful opportunity pass you by! When would you like to connect to discuss bringing LENA Grow to your center? [As needed, insert dates and times with your availability.]
Thank you!
[Your name]
If a center director doesn't reply after a week, customize the template below to follow up.
Subject line: Don't miss your LENA Grow opportunity!
Email text:
Dear [center director name],
I am following up to my previous email regarding LENA Grow, a professional development program helps teachers increase quality interactions with their children.
We are thrilled to offer this great opportunity to your center. In five short weeks, you can:
- Improve classroom engagement.
- Identify children in language isolation.
- Empower teachers with proven strategies that make a difference.
When is the best time for us to provide this program to your center?
I look forward to hearing from you,
[Your name]
Get Commitments
Connect with interested programs to share more details and finalize commitments. Here is a sample email to help you communicate next steps to center directors:
Subject line: Let's schedule our LENA Grow Site Guide meeting
Email text:
Dear [center director name],
Congratulations on taking the next step in providing LENA Grow to your teachers!
[If needed, answer any questions asked in center director reply email].
LENA's Site Guide provides more detail about the benefits of LENA Grow and the responsibilities of participation. Let’s set up a time to discuss the guide together. [Include scheduling link or ask for available times].
I look forward to planning our next steps together.
Best,
[Your name]
Support Site Readiness
Your next step is to help center directors build buy-in and excitement with staff. Here is a sample email with resources the center director can share.
Subject line: Next steps to begin LENA Grow!
Dear [center director name],
Thanks for meeting with me to review the LENA Grow Site Guide. Now that you know how the program works, we’re almost ready to get started!
If you’d like to begin getting your teachers excited about the program, please share the LENA Grow for Teachers webpage. Reassure them they’ll learn more at the upcoming Teacher Orientation your coach will schedule.
If you’re thinking ahead about questions families may ask about the program, visit LENA Grow for Families to find more information. (Please note: This link will be shared with families after Teacher Orientation.)
Please send me any questions that come up. I will be in touch with you shortly to introduce your LENA Grow coach.
Thank you!
[Your name]
Follow up to finalize their timeline and introduce their coach! Here is a sample email to help you introduce a coach to a center director.
Subject line: Getting Started With LENA Grow!
Email text:
Dear [center director name],
I'm looking forward to providing LENA Grow at your site in the coming weeks! Let me introduce you to your LENA Grow coach, [coach name].
I've copied them here so they can follow up with you for next steps.
Moving forward, please include me in your communications so I know when Teacher Orientation will be scheduled and can plan accordingly.
Thank you!
[Your name]