LENA Grow Recruitment

 

Course Outline

3. Reach Out to Sites (4 min)

Now you’re ready to begin recruiting providers to participate in your LENA Grow program! 

Email Templates
LENA partners often begin recruitment via email outreach. We have several resources to help you convey the key information. Here is an example of a customizable email template to introduce the program to center directors:


Subject line: Professional development opportunity with LENA Grow

Dear [center director name],

[Your organization’s name] is committed to finding solutions that support centers and meet the needs of children in the most effective way. That's why we adopted LENA Grow.

LENA Grow helps teachers focus on one simple thing: how much they engage with their children.

  • 92% of teachers see changes in children’s language development.
  • 88% of teachers say that participating in Grow has increased job satisfaction.
  • 95% of teachers recommend LENA Grow.

For a quick overview of the program and its benefits, visit the LENA Grow webpage.

Don’t let this impactful opportunity pass you by! When would you like to connect to discuss bringing LENA Grow to your center? [As needed, insert dates and times with your availability.]

Thank you!
[Your name]

 

If a center director doesn't reply after a week, customize the template below to follow up.


Subject line: Don't miss your LENA Grow opportunity!

Dear [center director name],

I am following up to my previous email regarding LENA Grow. As I shared, LENA Grow is a professional development program that helps teachers increase quality interactions with their children.

We are thrilled to offer this great opportunity to your center. In five short weeks, you can:

  • Improve classroom engagement.
  • Identify children in language isolation.
  • Empower teachers with proven strategies that make a difference.
When is the best time for us to provide this program to your center?

I look forward to hearing from you,
[Your name]

 

Presentations and In-Person Meetings
In addition to individual site recruitment, look for opportunities to share the program in group settings, such as center director meetings or other networking events. LENA provides customizable resources to help raise awareness and support your program recruitment efforts.

GrowRecruit_Resources

Site Recruitment flyer, Bringing LENA Grow to Your Site slide deck, LENA Grow Provider Application template
Visit this LENA Library article to see all of our shareable recruitment materials for center directors, educators, and families.



From the Field
How do LENA partners use these resources to help promote the program to center directors?


baby_graphic_grn “As a CCR&R, we've had a lot of success with hosting recruitment events. We invite Site Directors, Executive Directors, Education Coordinators, and other leaders to attend. During the event we share the Bringing LENA Grow to Your Site presentation, answer questions, and keep track of interested partners by having them fill out the LENA Grow Provider Application Template.”
LENA Grow partner
Baby_graphic_blue "I presented a short introduction of LENA Grow to directors and teachers during a teacher training event. I followed up by emailing all my teachers a copy of the recruitment flyer.  It really helped solidify the information that we had just discussed, and helped more teachers understand why we were implementing the Grow program at our center."
LENA Grow partner

 

Do center directors still have doubts about participating? Read this LENA Library article to find responses to common questions and concerns that may come up during site recruitment.


Put It Into Practice
Scroll through the presentation below to see how a LENA partner uses these templates.

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