Site Recruitment and Prep: Customizable Email Templates

Customize each template below to meet your needs.

1. Copy and paste template text into your email.
2. Replace [italicized areas] with your information.

1. Reach Out to Sites

LENA partners often begin recruitment via email outreach. This template introduces the program to center directors. Email it directly, or adapt its content to use in your program's newsletter, website, or social media:

Subject line: Professional development opportunity with LENA Grow

Dear [Center Director name],

[Your organization] is committed to supporting centers and meeting children’s needs effectively. We adopted LENA Grow and would love to bring it to your center!

LENA Grow helps teachers focus on one simple thing: how much they engage with their children.

• 92% of teachers see improvements in children’s language development.
• 88% report increased job satisfaction.
• 95% recommend LENA Grow.

For a quick overview of the program and its benefits, visit the LENA Grow webpage.

Don’t miss this opportunity! When would you like to connect to discuss bringing LENA Grow to your center? [Insert dates and times as needed.]

Thank you!

[Your name]

If a center director doesn’t respond within a week, a follow-up email can help.

Subject line: Don't miss your LENA Grow opportunity!

Dear [Center Director name],

I’m following up on my previous email about LENA Grow — a professional development program that helps teachers increase quality interactions with children.

In just five weeks, your center can:

• Improve classroom engagement.

• Identify children in language isolation.

• Empower teachers with proven strategies that make a difference!

When would be a good time to bring this program to your center?

I look forward to hearing from you,

[Your name]

2. Get Commitments 

Connect with interested programs to share details and finalize commitments. This customizable email template shares next steps:

Subject line: Let's schedule our LENA Grow Site Guide meeting

Dear [Center Director name],

Congratulations on taking the next step toward bringing LENA Grow to your teachers!

[If needed, answer any questions from their previous email].

The LENA Site Guide explains the program benefits and participation requirements. Let’s schedule a time to review it together. [Include scheduling link or ask for their availability]. 

I look forward to planning our next steps. 

Best, 

[Your name]

After meeting, confirm their timeline. If applicable, introduce their coach using this customizable email template.

Subject line: Getting Started With LENA Grow!

Dear [Center Director name],

I’m excited to support your site with LENA Grow in the coming weeks. I’d like to introduce your LENA Grow coach, [Coach Name], who is copied here.

They will follow up with you soon about next steps.

Please keep me copied on communications so I can stay updated on your Teacher Orientation schedule and plan accordingly.

Thank you!

[Your name]

3. Support Site Readiness

Help selected center directors build buy-in and excitement with their staff.

Subject line: Next steps to begin LENA Grow!

Dear [Center Director name],

Thank you for meeting with me to review the LENA Grow Site Guide. Now that you know how the program works, we’re almost ready to begin!

If you’d like to start building excitement with your teachers, please share the LENA Grow for Teachers webpage (also in Spanish) or the Teacher Flyer (also in Spanish). Let them know they’ll learn more during the upcoming Teacher Orientation that your coach will schedule.

If you’re thinking ahead about questions families may have, review the LENA Grow for Families webpage (Spanish). Note: This link will be shared with families after Teacher Orientation, but staff can explore it now.

Feel free to reach out with any questions.

Thank you!

[Your name]