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      LENA Grow Program Style Guide

      How to use LENA colors, logos, and branding in your organization's program materials.

      When adding LENA branding to your organization's materials, use these guidelines to create effective, relevant, and useful visual content. If you are working with a marketing or social media team, it may be helpful to share this article with them.

      Visual Elements Iconography Image Treatment Typefaces Sharing Visual
      Content
      Colors
      LENA logos      		 Style
      Stroke weight      		 Tinting  Myriad Pro
      Gotham Rounded      		 When and how to use visuals, Highlighting data, 
      Using charts

       


      Visual Elements

      Resources for using LENA visual branding here, including guidance on colors, logos, icons, fonts, image use and treatments, and different audience styles.

      Colors

      When possible, stick to these main LENA colors. Avoid using lighter or darker shades of the colors listed below.

      LENApurple LENAblue LENAgreen
      CMYK: 60, 90, 0, 0 
      RGB: 127, 63, 152
      #7f3f98      		 CMYK: 70, 15, 0, 0 
      RGB: 40, 169, 225
      #27aae1      		 CMYK: 50, 100, 0, 0 
      RGB: 141, 198, 63
      #8dc63f
      LENAyellow LENAorange  
      CMYK:  0, 35, 85, 0 
      RGB: 251, 176, 64
      #fbb040      		 CMYK: 0, 80, 95, 0 
      RGB: 241, 90, 41
      #f15a29      		  

       

      LENA logo


      Download logo

      The LENA logo is essential to our branding. The LENA logo is written in the typeface Neuropol in “LENA purple” (#7f3f98).

      Screenshot 2024-05-22 at 11.17.35 AM

      Alternatively, the logo may be displayed with a tagline or in black and white. Depending on text color, backgrounds may be purple (#7f3f98), white, or black.

      LENAlogo_alternate

      How not to use the LENA logo

      Please do not display the logo in any other colors or on photographic backgrounds. Never alter the text color.

      LENAlogo_background

      Also, never stretch, rotate, or add a drop shadow or any other type of visual effect to the logo.

      LENAlogo_rotate

      LENA Grow logo


      Download 72dpi           Download 300dpi

      LENA Grow should always be displayed with the LENA logo at top. The larger color displayed is primary, while the smaller swatch is secondary.

      LENAGrow_logoswatch


      Iconography

      Style

      Icons should be simple in how they depict objects. Avoid overly detailed icons. Use bold, graphic images. The Noun Project is a useful resource for finding simple icons. Use the main LENA colors for icons.

      Stroke weight

      Avoid using icons with varying thicknesses of strokes, or different types of icons together.

      LENAGrow_stroke


      Image Treatment

      Photos used in LENA materials should reflect LENA, being candid, playful, optimistic, displaying interaction, and focusing on caregiver/child relationships. Most photos should depict children in the infant, toddler, and preschool age range, as LENA is an organization that focuses on the development of children in early childhood.

      Tinting

      Images may be overlaid with a tint, which may be one of the main LENA colors. Tint should be no more than 50% opacity on an image. 

      LENAGrow_tinting

      Type faces

      LENA’s typefaces are Myriad Pro and Gotham Rounded.

       Myriad Pro Regular
      This type is generally used for all copy for printed and digital materials. Myriad Pro Light may also be used.      		   Gotham Rounded Medium
      This type is typically used for headers. Generally, Gotham Rounded should be used in curriculum materials due to its more playful appearance.

      If you do not have access to those fonts, similar widely available alternatives are: Calibri or Arial for Myriad Pro and Arial Rounded MT for Gotham Rounded.

      Sharing Visual Content

      Using visual aids is ideal for communicating information about data and keeping the attention of your audience. Use these guidelines to create effective, relevant, and useful visual content.

      When and how to use visuals

      Visuals can often be used in place of text to convey the same information, or alongside text to reinforce comprehension. Icons may be useful to demonstrate concepts.

      LENAGrow_icons

      Highlighting data

      When possible, highlight data that supports your message.

      LENAGrow_funding     

      Using charts

      Charts or graphs can be useful when they are easy to understand. Avoid overly complex graphs and aim for simplicity.

      LENAGrow_chart


      If you have any LENA style, branding, or graphics questions, please reach out to communications@lena.org. We are happy to provide support!