How do you raise community awareness about the benefits of your LENA Grow program?
Even before your program begins, there are many ways to raise community awareness about the benefits of early talk. It’s time to reach out to your social networks, post on social channels, and begin customizing any LENA marketing resources.
- Post program information, brain-building tips, or other news that may interest providers.
- Link to informative web pages and blog posts.
- Share posts from LENA and other influencer social media accounts and YouTube channels. (Make sure you always attribute shared content to the original author and tag them in posts.)
How do LENA partners use social media to educate and engage their community?
LENA partner SproutFive posts on a variety of topics their audience might find interesting. This example shows posts about a recent publication on screen time and language development, how the LENA device works, and the importance of mental health for toddlers.
LENA partner Mesquite ISD regularly shares posts from LENA. This is a great way to raise awareness about free early talk resources without having to generate all the content yourself.
LENA partner Porter-Leath chose an image that visually supports their message: that quality interactions happen between their teachers and children.
Marketing resources
Are you (or your Marketing Team) creating your own social graphics or program recruitment materials?
- LENA’s Social Media Toolkit
Download easy-to-use graphics and customizable text to help spread the word about the importance of early talk. - Tips for Social Media Success
Visit the LENA Library article to learn more about how to create content to share and promote your program. - LENA Grow Style Guide
Download LENA program logos and color palette, and learn how to use our branding in your organization's program materials.
How do partners use LENA's Social Media Toolkit to create posts?
14 Talking Tips: Outdoor Play graphic
In addition to the provided caption, LENA partner Marathon County adds their own copy to personalize and expand on the message.
Every Interaction Counts graphic
LENA partner Early Care and Education Projects uses a great quote from one of their teachers. No one promotes a program better than someone who has done it (and loved it)!
As you begin posting on your social channels, don't forget to give us a tag (@LENAEarlyTalk) — we love reading program stories and look forward to celebrating your success!