How to create content to share and promote your program.
Using social media is a great way to stay connected with your community and raise awareness about your LENA program. Every organization's needs are different, so it is important to first ask yourself:
- Who am I trying to reach?
- What do I want my audience to know/learn?
- How do I want my audience to engage with my posts?
Use your answers to help guide the type of content you create!
Content Creation
Consider creating a graphic or image with the relevant information you want to convey, especially for special events. Not only are these more visually compelling than plain text, they’re often the trick to fitting more information into your character-limited post.
/Resources/Social%20posts/ContentCreation_VirgBBirmngTalks.png?width=688&height=346&name=ContentCreation_VirgBBirmngTalks.png)
Write clear posts that help readers understand your topic. Remove unnecessary hashtags and confusing acronyms. Write clearly with correct grammar and punctuation. Avoid abbreviations. Use clear images to support your message.
/Resources/Social%20posts/ContentCreation_OAEYC.png?width=688&height=591&name=ContentCreation_OAEYC.png)
Tie your posts to what’s going on in the world. Take advantage of trending “holidays” to generate easy, engaging content and connect with a wider audience!
/Resources/Social%20posts/ContentCreation_World.png?width=688&height=428&name=ContentCreation_World.png)
Consider scheduling evergreen content to ease the burden of constant content creation. Using a graphic from LENA’s social media toolkit or reposting relevant content makes things even easier!
/Resources/Social%20posts/ContentCreation_evergreen.png?width=688&height=344&name=ContentCreation_evergreen.png)
Content Calendar
How often you post is up to you. The real goal is consistency — find a good day and time that works for you and post regularly.
- Many LENA partners find that once a week is the perfect amount.
- Larger organizations, like partner Virginia Beach GrowSmart, post every 3-4 days. Even more often if there is an upcoming event to promote.
/Resources/Social%20posts/ContentCalendar_VBeach.png?width=688&height=435&name=ContentCalendar_VBeach.png)
Community Management and Engagement
Social media provides an opportunity to engage with your community in an authentic way. Don't be afraid of two-way communication — back-and-forth conversation is key!
Tag LENA (@LENAEarlyTalk) and other partner organizations in your posts so that they will be seen, shared, and engaged with.
/Resources/Social%20posts/ContentCreation_hashtag.png?width=688&height=328&name=ContentCreation_hashtag.png)
Sharing engaging information about your program is a great way to connect with your current community and reach new participants. We love reading about your successes and accomplishments. Thanks for helping us spread the word about the importance of early talk!